Concept
Upscale, high-fashion.
In a sea of competition, Distinction Condos rises as a luxury, boutique alternative.
Client
Lash Group
Skills
- Strategy
- Creative development
- Copywriting
- Layout and design
- Media planning and buying
- Digital strategy, development and execution
- Email marketing and deployment
- Video creative and production
- Project Management
Execution
Magazine and newspaper advertising | Video | Outdoor | Website | Email | Direct Mail | Social Media | Radio | Sales Centre Design | Media Planning and Execution | Photography
Elements of the campaign.
Indentity
Identity: The logo and identity for Distinction Condos created in multiple formats
Video
Video: Before actual development, a video showing all the neighbourhood and sales centre has to offer
Outdoor
Outdoor: Local billboard advertising captured potential buyers
Direct Marketing
Direct Marketing: One of the many tools used to capture and nurture potential buyers
Email: What’s going on? Information and updates as the process evolves
